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Prisa

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    Home > Our assets > Prisa

    Prisa is a leading business group for education, news and entertainment content in the Spanish- and Portuguese-speaking markets. Present in 23 countries, Prisa operates global brands such as Santillana, El País, Los 40, W Radio and AS.

    Prisa Media is the largest Spanish-language media and entertainment group in the world (1). Its activities include advertising, print newspapers and digital subscriptions to El País. It also has a strong focus on developing Spanish-language podcasts.

    Santillana, Prisa’s education business, is a leading educational company in the Spanish- and Portuguese-speaking world with a wide catalog of children’s literature and traditional textbooks. Santillana is currently digitizing the K-12 education market by implementing subscription-based models on its Ed-Tech platform.

    (1) Source: PRISA website.

    Prisa's strategy

    • Accelerate the digital transformation, in particular with digital subscriptions for El País and the development of new business lines related to AI.
    • Focus on the transformation and digitization of the K-12 education market by switching to a subscription-based learning model.
    • Focus on debt reduction and cash generation to strengthen the balance sheet.

    Figures as of December 31, 2024

    • 3 million Ed-tech Santillana subscriptions
    • 404 000 El País subscribers (1)
    • 52m average monthly Audio and Video Downloads
    • €185m Ebitda
    • €920m revenue

     

    Note: (1) includes print and digital subscriptions.

    2024 revenues breakdown

     

     

    Source: PRISA website.

    Prisa's CSR commitments

    • Leading the progress and transformation of schools in Latam via Santillana and its EdTech platform.
    • Generating awareness of social and environmental challenges through its content.
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